Over the course of two years, I have grown Babyletto’s TikTok page from 900 to 35k followers, and their Instagram page from 148k to 190k followers.
Executed a multi-platform campaign promoting the launch of the Yuzu Crib. The campaign received over 398k engagements and 4 million impressions across Instagram and TikTok over the first three months after the launch date.
Partnered with Liv Lo Golding to create short-form video content to share her nursery reveal with her followers and the Babyletto audience. I shot and edited all of the video content for the reveal and was in charge of the social strategy.
Collaborated with many different brands in the baby/mother space to host Instagram giveaways to boost engagement, follower count, and gather email addresses for marketing emails.