I was the Social Media Specialist at Lakeshore Learning from July 2021-June 2022. I was in charge of managing the LinkedIn account and coming up with the short-form video strategy for Instagram Reels.
Started a series on Lakeshore’s LinkedIn page where I interviewed different employees at the company to provide more insight into company culture and the different roles at Lakeshore.
Managed partnerships with paid and gifted influencers for specific campaigns and evergreen content
Worked with the B2B team to showcase case studies into how Lakeshore’s furniture products have positively impacted different schools throughout the country.